What We Do
The Problems We Solve
You Feel Like You're Wasting Money on Marketing
You probably are. If your marketing efforts aren’t resulting in closed business, it’s usually either bad marketing or bad conversion.
Whether it’s poor design or poor execution, we’ll identify the root cause and eradicate it to ensure your investments are worthwhile.
You Know You Need to Promote, But Aren't Sure What to Do
With thousands of ways to promote your business, it’s easy to feel overwhelmed. SEO? Events? Facebook Ads? The right approach for one business might not be right for yours, and you don’t have infinite resources to try them all. We’ll help you pick the best
You're Generating Leads, but They're Not Converting
Your marketing team shows you impressive charts and graphs, but where’s the business?
We’ll enhance your intake and conversion process to ensure leads are well-qualified and experience a seamless journey from call to close. This includes designing sequences, writing scripts, training staff, and making sure your team closes at a high rate.
Your Sales and Marketing Teams Don't Work Well With Each Other
Your marketing team generates leads, but your sales team doesn’t use the materials and spends more time prospecting than closing deals. Marketing blames sales; sales says the marketing is weak. We align your sales and marketing teams, ensuring they work together towards the same goals – increasing revenue and acquiring new accounts efficiently.
The Client Cultivation™ Cycle
Step 1: SURVEY
Before we begin planting, we have to survey the land to know what your big goals are and what you’re working with. Here we determine what resources you have available (time, team, budget, marketing assets, etc.), and what you’ll need to set realistic expectations and timelines.
Step 2: PLAN
Next, we Plan the Harvest of your campaign, and clarify WHAT you’re selling and WHO you’re selling it to. This is where we package your particular service to align with the wants and needs of your IDEAL client, and differentiate it to give you a unique strategic advantage.
Step 3: TILL
It’s been said that branding is bullsh*t. But the thing about bullsh*t is it makes great fertilizer. Just like a farmer tills the ground and prepares the soil to create a more fertile environment to produce a greater yield, we’ll align your brand messaging and content to rapidly create familiarity, trust, and credibility with your IDEAL client.
Step 4: SOW
Preparing the Soil doesn’t grow anything by itself. A seed must be planted. That’s why we develop your Seed Offers, then manage ads and content to promote them, in the most cost-effective ways possible. Those seeds then sprout into opportunities that grow into paying clients.
Step 5: TEND
Seedlings have to be nurtured and protected to produce a harvest. And so do your leads. Whether that’s email sequences, intake team scripts, or CRM build-outs, we’ll put the systems and training in place to Tend your opportunities and make sure they are qualified, informed, and ready to make a decision in your consultation.
Step 6: HARVEST
Step 7: PROPAGATE
A farmer can turn one crop into many by saving seeds from the harvest. And you can turn one sale into many with Repeat Sales, Referrals, and Testimonials. We’ll help you Propagate sales by putting the processes in place to maximize client lifetime value and cut your client acquisition costs.
Step 8: FALLOW
The land must rest. And so must your campaigns. We’ll make sure your ads and content don’t fatigue, while at the same time developing your next campaign strategy so you can continue growing. Whether new markets, or new offers, we’ll help you keep things fresh in every season.
HEAR FROM OUR HAPPY CLIENTS
Melinda Grimaldi
Grimaldi Law Firm
Stuart Debowsky
Debowsky Design Group
Jessica Portalatin
Portalatin Law Firm
FAQ's
Yes. We’re actually both. Some of our clients have a team in place, and only need strategic alignment and guidance. Others need some more support, and that’s where our agency services, and network of colleagues, come into play.
Traditionally marketing approaches focuses on “hunting” and “fishing” for leads – trying to catch the 5% of the market that’s ready to buy right now. But everyone has their line in the water… Client Cultivation™ is a longer approach, but allows our clients to develop a systematic process for producing more of the clients that appreciate their unique ability to solve problems.
Every client is different. Your branding and marketing may be on point, but your intake and sales are slacking. Or you may be closing more than 80%, but your lead flow is just a trickle. Or you may just want more of your ideal clients or to promote a specific service. That’s why Client Cultivation™ is a cycle. We can start supporting the stage that’s most needed.
Our goal isn’t just to get you more clients. It’s to help you to understand your marketing and sales strategy. That’s why we’ll meet one-on-one on a weekly basis to review progress, train you and your team, brainstorm solutions to your unique obstacles, and support your decision making.
That’s actually our goal. We ultimately want you to fully own your Client Cultivation system. That means training your team, and you, on the methodology. We’ll put it into place, and support your team until they’re even better at it than us. And if you need help growing a team, we can help with that, too.
It won’t be overnight, that’s for sure. Sometimes we do identify some gaps that can be closed very quickly, and you will see activity immediately. Cultivation is by nature a longer process, however. Analyzing everything and putting in a full campaign will generally take 6-8 weeks, and then we will continue optimizing.
READY TO GROW YOUR BUSINESS?
Ideas starting to sprout? Start your next season of sustainable success with a Client Cultivation™ Q&A Call.
