We Grow Law Firms
Problems We Solve
You Feel Like You're Wasting Money on Marketing
You probably are. If your marketing efforts aren’t resulting in new retainers, it’s usually bad marketing, bad conversion, or both.
But whether it’s poor design or poor execution, we’ll identify the root cause and eradicate it to ensure your marketing investments are worthwhile.
You Know You Need to Promote Your Firm, But Aren't Sure What to Do
With thousands of ways to promote your firm, it’s easy to feel overwhelmed. SEO? Events? Facebook Ads? Video? The right approach for one firm might not be right for yours, and you don’t have infinite resources to try them all.
We’ll help you pick the best strategy for your firm, your goals, and your resources.
You're Generating Leads, but They're Not Converting
Your marketing team shows you impressive charts and graphs… but where’s the business?
We’ll enhance your intake and conversion process to ensure leads are well-qualified, and experience a seamless journey from call to close. This includes designing sequences, writing scripts, training staff, and making sure your team converts at a high rate.
You're Wasting Time with Unqualified Leads that Just Want Free Legal Advice
Your marketing is generating leads, but they aren’t kinds of clients your want. They don’t value you or your firm, and treat your team like a cheap commodity.
We’ll help you cultivate the clients you crave with campaigns specifically targeted to your ideal clients. More of your leads will come with pre-established familiarity, trust, and credibility. They’ll call seeking to work specifically with you.
The Client Cultivation™ Cycle
Step 1: SURVEY
Before we begin planting, we have to survey the land. We need to know what your big goals are and what you’re working with. Here we determine what resources you have available (time, team, budget, marketing assets, etc.), and what you’ll need to set realistic expectations and timelines.
Step 2: PLAN
Next, we Plan the Harvest of your campaign, clarifying WHAT you’re selling and WHO you’re selling it to. This is where we package your particular service to align with the wants and needs of your IDEAL client, and differentiate it to give you a unique strategic advantage.
Step 3: TILL
Just like a farmer prepares the soil to create a more fertile environment to produce a greater yield, we’ll create brand messaging and content to rapidly create familiarity, trust, and credibility with your IDEAL client. And if your brand needs a makeover, we can help with that, too.
Step 4: SOW
Preparing the Soil doesn’t grow anything by itself. A seed must be planted. That’s why we develop your Seed Offers (similar to a lead magnet), then manage ads and content to promote them in the most cost-effective ways possible. Those seeds then sprout into opportunities that grow into paying clients.
Step 5: TEND
Seedlings have to be nurtured and protected to produce a harvest. And so do your leads. Whether that’s email sequences, intake team scripts, or CRM build-outs, we’ll put the systems and training in place to Tend your opportunities and make sure they are qualified, informed, and ready to make a decision in your consultation.
Step 6: HARVEST
A season of work ultimately leads to the harvest. And everything you invest in research, branding, marketing, and follow-up lead to closing the sale. We’ll provide scripting, call reviews, and coaching to make sure you can Harvest your opportunities and generate revenue.
Step 7: PROPAGATE
A farmer can turn one crop into many by saving seeds from the harvest. And you can turn one sale into many with Repeat Sales, Referrals, and Testimonials. We’ll help you Propagate sales by putting the processes in place to maximize client lifetime value and cut your client acquisition costs.
Step 8: FALLOW
The land must rest. And so must your campaigns. We’ll make sure your ads and content don’t fatigue, while at the same time developing your next campaign strategy so you can continue growing. Whether new markets, or new offers, we’ll help you keep things fresh in every season.
HEAR FROM OUR HAPPY CLIENTS
Melinda Grimaldi
Grimaldi Law Firm
Stuart Debowsky
Debowsky Design Group
Jessica Portalatin
Portalatin Law Firm
FAQ's
Both. Some of our clients have a team in place, and only need strategic alignment and guidance. Others need more support, and that’s where our agency services and network of colleagues come into play.
Traditional marketing approaches focus on “hunting” and “fishing” for leads – trying to catch the 5% of the market that’s ready to buy right now… along with every other firm that has their line in the water… Client Cultivation™ is sustainable process for systematically producing the ideal clients that appreciate your firm’s unique ability to solve their legal problems.
Every client is different. Your branding and marketing may be on point, but your intake and sales are slacking. You may be closing more than 80%, but your lead flow is just a trickle. That’s why Client Cultivation™ is a cycle. We’ll start supporting the stage that’s the biggest constraint on growth.
Our goal isn’t just to get you more clients. It’s to help you to understand your marketing and sales strategy. That’s why we’ll meet one-on-one on a weekly basis to review progress, train you and your team, brainstorm solutions to your unique obstacles, and support your decision making.
That’s our goal. We ultimately want you to fully own your Client Cultivation system. That means training your team, and you, on the methodology. We’ll put it into place, and support your team until they’re even better at it than us. And if you need help growing a team, we can help with that, too.
It won’t be overnight, that’s for sure. Sometimes we do identify gaps that can be closed quickly, and generate immediately. Cultivation is by nature a longer process, however. Analyzing everything and putting in a full campaign will generally take 6-8 weeks, and then we will continue optimizing.
READY TO GROW YOUR Law Firm?
Ideas starting to sprout? Start your next season of sustainable success with a Client Cultivation™ Q&A Call.
