Maybe you’ve been told, “Your law firm should run like a well-oiled machine.” At FecundFig, this is not the advice we give our clients. Don’t get us wrong, machines are wonderful tools. And we are the first to agree that
“System” seems to be the new buzzword in business. It’s the wrong thing to think about. A “system” is like the machine inside your business – a device, or piece of software. Your CRM is a system. But, as any
In our last post, we discussed the popular misconception that your “systems” drive your business. At Fecundfig, we tell our clients that systems are driven by processes, and processes are driven by principles. What does that look like in real
Whether you’re in a chamber of commerce, a trade association, or a business referral group such as BNI, you need to be able to give a concise and compelling presentation of your business – and do it in about 30
The purpose of your business is not to make money. At Fecundfig, we like to share an analogy with our clients about bees. Yes, that’s right. This was a lesson Blair Singer and Buckminster Fuller taught to our president Will
Have you heard this old marketing and advertising adage? “You will waste 50% of your marketing budget… The problem is, you don’t know which 50% it’s going to be.” Unfortunately, this is the case for many small (and large) businesses.
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